HarperCollins Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
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HarperCollins Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Reviews
I**D
Interesting read
Although it was written decades ago, but many of the approaches are still applicable.
T**D
Only for B2B business
Only for B2B businesses. You might get few ideas if you are D2C or B2C. But i will recommend to pass if tou are not B2B
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